DEBATE ON TOURISM

was held June 4 at the conference hall of the Foundation Mandralisca the meeting-debate on "Integration Seasonal production and tourism in the area of \u200b\u200bCefalù. Because of the unforeseen absence of Mario Azzolini, the work was moderated by John and Cristina preceded by the presentation of the new association Demos section. Cefalù by Nicola Pizzillo, the meeting was as a speaker prof. Anthony Purpura Professor of Economics of Tourism (pictured to the left first.), Which conducted an examination of how scientific and technological public institutions and private enterprise should be to approach the tourism industry, which may not be the result of neither sudden nor a fallback in case of crisis in other segments of the economy. Sicily has a fabulous attraction potential but has so many appearances as the small island of Malta, which has 1 / 6 of our carrying capacity, or only 1 / 10 of the Balearic Islands, this is due to the lack of serious planning and management for poor use of available European financial resources. EU funds for 2007-2013 has the last lap dance, if they are not exploited properly might not have other opportunities to do so. One has to understand that tourism can be practiced only in areas which have a natural vocation, with beautiful scenery and historical and artistic, the territories that possess a tradition of manufacturing, agriculture, tourism may enter implementing synergies with the facilities already and keeping their peculiarities. E 'task of those who administer able to select the areas that need to determine what to do in tourism and other areas without this vocation, eg for the production by local tourist spending. For our territory, at first there should be an examination of the actual presence of Cefalù and Madonie Park and audit the flow regime in a given time (10 years), also checking the arrivals, the residence time, customer loyalty (to was very low) but above average spending what is left on the entire territory, which have the ability to capture the tourist expenditure between food, souvenirs, buying local products, and it is this parameter that serves as a distinction between a seasonal tourism hit one-and-run and instead manages to embrace the entire year. One must be able to provide a good product not only as a residence as well as infrastructure, services, entertainment, cleaning is in fact the set of all these components that makes the customer can be satisfied and to determine to return the holiday, besides being himself an advertising medium with the managing word of mouth to attract new customers. Conversely, if a tourist area speaks badly of you create a circuit that removes perverse an exponential number of possible customers, it is estimated that 1 dissatisfied tourists will able to remove 10. Ours is a problem of organization of the productive apparatus, where there are two models of development: that of Cefalu and the coastal slope, which was born thanks to tour-operators and grows with them (See Club Med), one of madonie more relational, with a greater presence of cottages, B & B Stays and traditional restaurants. These two models are necessarily intertwined, not only in terms of better road infrastructure to link, but especially through the exchange of business experiences gained on the coast inland, so I can only achieve that integrated tourism and sustainable development that will cause lasting and comprehensive in our community.
The following interventions have been a number of guests and qualifying: Manlio Peri Foundation Mandralisca, Ilardo Legambiente Scancarello site of the Pro-Gangi, Senator. Bartolo Fazio, the Head of Tourism Cefalu Patanella Vito, Santa Franc Demos, Enzo Caesar committee "which Cefalù railway, Gaetano Lapunzina Councilor, Gino Crisafi of Demos. Concluded its work on the. Antonello Cracolici PD leader of ARS who designed the state of regional planning in the field of EU funds allocated to tourism. The nascent tourist district storing it so many expectations but in the end funds that it reserves the Region are crumbs, there is talk of 20 million € 300 million for goodwill and a regime for the various projects. We must try to free ourselves from dependence on the future of EU funds and know how to walk on our legs, they are a distraction final objective is the overall economic growth in GDP, a state of the lowest among the regions of Europe. Then uses a metaphor: we will aim to see the moon and instead look at the finger pointing to the moon, where EU funds are the finger while the moon is the increase in GDP.